Gary Collins

Gary has over 20 years executive responsibility in both private and public companies and a cross-section of large, mid-size and start-up organizations. As General Manager of McAfee Canada, he grew national revenues to $60m over a period of 4 years by opening up new channels and enterprise accounts.

As Co-CEO, Pomegranate Media Inc, Gary built and sold a successful Marketing Services business. Gary was also Vice President and General Manager at Nexinnovations where he managed a $300m region.

He has served customers in Healthcare, Financial Services, Manufacturing, Entertainment, Technology and Consumer Retail.

He has spent much of his career developing this power to build online communities, communication and unique customer experiences.

The Challenge with Management Consulting Being a management consultant can be a rewarding, stimulating profession. You get the opportunity to meet many interesting people and get to know many interesting businesses. You pick your hours, and you pick your price. You, are in control of you. But there is one fundamental challenge with this career. Unlike any other job, the customer is almost never right. In a world where customers are expecting never to be confronted, this is not an easy obstacle to...

Date:September 21, 2016

The Next Version ... We’re fast approaching the end of our fiscal year which will mark our 8th year in business. A great deal has happened in these past eight years and I wanted to take a moment to reflect. I also wanted to take an opportunity to ask myself ‘what next?’. What’s the next version of 4Growth? First, reflection. We’ve learned a great deal about entrepreneurs and general business management. We’ve...

Date:September 1, 2016

Is your CFO rolling the dice when it comes to receiving accurate sales forecasts? Large sales opportunities continue to create a false hope to meet forecasts C-Suite executives are losing confidence in their sales organization’s ability to deliver accurate sales forecasts. According to a recent CSO Insights survey over 47% of forecasted (and weighted) enterprise sales opportunities never close. In fact, the odds of winning at a craps table in Las Vegas are slightly higher.  There is a great video by Jim Dickie, Managing...

Date:January 8, 2015

Jose Bautista - Profile of a Pro I grew up like any true Canadian playing hockey but, given that I was raised close to the Canadian / US border, I also experienced the beautiful game of baseball. We were fortunate to play in 2 leagues: one in Southwestern Ontario and another in Michigan. The level of skill was significantly higher across the river in Port Huron, Michigan. So, I became a student of the game. And, as a result, I’m a real baseball fan. Although I grew up a Detroit Tigers...

Date:October 23, 2014

Social Selling - Revolution or Evolution? I believe Social Selling is an evolution of sales enablement versus a revolution. Social Media platforms such as Facebook, Linked in, Pinterest, and Twitter have only been around for 5 or 6 years but during that short time period they have made a tremendous impact on our personal and business lives. Before I talk about Social Selling, we have to recognize that there is a new buying process that is changing considerably faster than the actual sales...

Date:September 2, 2014

A Flip of a Coin ... A little over a year ago Natalie MacDonald and Stuart Rudner flipped a coin to create a name for their new law practice and Stuart won the coin toss – thus creating Rudner MacDonald LLP. That coin toss is the only thing Natalie and Stuart left to chance! Every facet of their new business was carefully and strategically planned. Natalie and I had lunch recently at Sassafras in Yorkville, Natalie’s new lunch hangout. It was great to catch up. After...

Date:July 21, 2014

Sometimes I Scare Myself ... Sometimes I scare myself and I’m sure that I often scare others. However, it keeps coming back to me that experience plays a huge role in understanding and being able to predict / assess / estimate future outcomes. 4Growth was retained in an active management role leading the sales area for a technology business. I was the lead consultant and was in the role only a few days when I began to ‘see’ a variety of behaviours that I knew were...

Date:April 21, 2014

A Tribute - Epilepsy Awareness Month Purple Hair 4 Epilepsy draws attention to the need for research funding Epilepsy Awareness Month (March) in Canada has just ended and we spent a great deal of time focusing attention to this very important cause. In fact, as the Executive Director for Epilepsy Canada, I joined my colleague and good friend, Phil Newsome, in dying my hair purple on March 26 th . I can say that it wasn’t an idea that I jumped on immediately. This was Phil’s second year...

Date:April 2, 2014

The Rigour of Sales Effectiveness A recent active management engagement illustrates, once again, that sales effectiveness is rigourous. Too often account executive stop short of completely analyzing their business, i.e. sales opportunities.  They feel that if they are engaged in the traditional cycle of sales management (discovering, presenting, proposing and closing) they are doing their job. However, much falls through the cracks. Effective sales management requires account...

Date:November 19, 2013